Threshold Sports has announced the launch of the Dixons Carphone ‘Virtual’ Race to the Stones – which is free for anyone to enter.
Threshold’s inaugural virtual event comes following the postponement of the annual Threshold Trail Series to 2021 due to the coronavirus pandemic. Its purpose is to raise money for a broad range of charity partners, while also encouraging people to get out and about to push their own personal boundaries. Within the first week of registrations being open, the event has attracted over 4,500 signups.
Dixons Carphone Virtual Race to the Stones will begin on Monday 6th July and participants have until Sunday 12th July to complete the challenge. There are three distances to choose from – half marathon, marathon or 100km. Participants are encouraged to run or walk from their doorstep around their local area, meaning anyone can take part, anywhere in the UK.
Tracking your distance
To track their distances, participants will be able to seamlessly connect their own tracking device to their profile, which will then automatically tally up their daily distances until they reach their chosen target. As the week progresses, runners and walkers will also be able to compare their times and distances against their fellow competitors via a leaderboard. It’s completely up to the participant how they tackle their distance. It could be done in one day, split across the seven days or anything in between.
Participants can also choose whether to add on a charity donation, finishers medal or a limited-edition performance T-shirt. In the build up to, and including the event, Threshold will be giving away a whole host of prizes across 26 consecutive days from partner brands including Dixons Carphone, HEINEKEN, adidas TERREX, Trail Running Mag, HIGH5, Perkier and Rock Tape.
Threshold Sports CEO, Nick Tuppen, says: ‘We were gutted to cancel what was going to be our biggest Trail Series summer yet, but our amazing community inspired us to do everything we could to fill the void.’
He adds: ‘We know people have put in a huge amount of hard work into their training and fundraising efforts. Although we might not be able to high five or bear hug you over the finish line this year, by launching the virtual event we hope people can still push their personal limits and raise money for some incredible UK charities.”
Alex Baldock, CEO of Dixons Carphone said: ‘We are delighted to continue our seventh year as headline sponsor of the Dixons Carphone Race to the Stones and be able to help everyone enjoy this much-loved ultra-challenge, virtually. I’m only sorry I can’t take part in person – next year! Throughout this crisis, technology has played a crucial role in keeping us all connected and thanks to this new free digital event format, we can all benefit from its ability to help keep us fit in a fun and engaging way. We look forward to taking part in this exciting challenge and raising funds for our charity partner, Age UK.’
The Dixons Carphone Virtual Race to the Stones is free to enter. For more information and to register visit www.racetothestones.com