We Brits spend millions on our fitness and wellbeing every year, but could ‘buy now pay later’ options, such as Klarna’s ‘Pay Later’ products, lead to healthier savings?

In the time it takes you to read this, UK credit card companies will have made £630 in interest charges. That’s enough to pay for the average annual gym membership. And it’s not just gym memberships we could be spending that money on – despite the closure of gyms and leisure facilities during the 2020 lockdown, data shows we spent a collective £127 million on streaming virtual classes, cycling, home exercise equipment and workout apps.

We place a high price on our health and fitness, so now is the time to consider how we spend our money and whether we could be shopping more wisely – and credit card interest could be an unnecessary outlay. Indeed, data from Klarna, the leading global banking, payments and shopping service, shows that people in the UK paid 5.7 billion in credit card interest and fees to outdated credit providers in 2020 alone. Those that used zero-cost ‘buy now pay later’ options, such as Klarna’s ‘Pay Later’ products, saved a whopping £76 million in interest payments during 2020 – the equivalent of £144 every 60 seconds.

That’s why Klarna has just launched the #WhyPayInterest campaign, to emphasise the difference between buy now pay later products and traditional UK credit cards. ‘We launched #WhyPayInterest to highlight the massive amounts of interest and fees charged by traditional credit providers,’ explains Sebastian Siemiatkowski, CEO of Klarna. ‘At Klarna, we offer a smarter way to shop, bank and pay, which is free and fair for consumers.’ 

The best bit? We exercise enthusiasts can shop for our favourite fit kit using Klarna’s Pay Later system. In fact, fitness retailers that have teamed up with the brand include Nike, Peloton, Lululemon. Sweaty Betty, Go Outdoors, Decathlon and more. Time to rethink how you shop for your fit kit? 


Please spend responsibly, borrowing more than you can afford could seriously affect your financial status. Make sure you can afford to make your monthly repayments on time. 18+ T&C’s apply. Klarna Bank AB (publ) offers both regulated and unregulated products. Klarna’s Pay in 3 instalments and Pay in 30 days is not regulated by the FCA. For more information, visit klarna.com