How do you feel when you try to run with a face mask? Is it uncomfortable? Despite the recent story of the GP who ran 22 miles with a face mask on to prove that it can be done and a mask won’t affect performance, not everyone finds them comfortable. ASICS is hoping to change that with a new product launch coming out in September. 

The ASICS RUNNERS FACE COVER has been designed by the ASICS Institute of Sport Science (ISS) specifically for runners with performance, comfort, and protection at the core of the design.

The mask employs cutting-edge design features and pioneering technology that give runners space to breathe with comfort so they can perform at their best. It has been designed in direct response to major concerns about how to run safely as lockdown eases, with research by ASICS revealing that 70 per cent of regular exercisers in the UK avoid certain routes or spaces to maintain social distance with others.

The ASICS RUNNERS FACE COVER has been created specifically for runners and pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets. The masks antibacterial quick-drying material helps cool the air that reaches its interior and it even allows runners to drink water while running.

The unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS says: ‘We know how important it is for runners to protect themselves and others when running, but also that many find masks uncomfortable and restrictive. So, we created the ASICS RUNNERS FACE COVER, uniquely designed for runners with cutting-edge technology and an innovative design that gives runners room to breathe comfortably while performing at their physical peak.’

A pioneering approach to mask design

The ASICS RUNNERS FACE COVER is not like any other sports mask on the market. While other approaches rely solely on the breathability of materials, the ASICS RUNNERS FACE COVER combines this with an innovative design that gives runners the space to breathe comfortably within the mask. This groundbreaking approach means that runners of every level can achieve their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including:

Interior Space
Creates more room inside the mask to allow for easier breathing when running.

Strategically Placed Air Vents
Air vents innovatively placed on the masks increase airflow while preventing the spread of droplets.

Quick-drying Fabric
Cutting-edge material cools the air flowing into the mouth and helps reduce the risk of heat stroke.

Comfort Fit
Specifically designed to accommodate a wide range of faces with an adjustable fit.

Sustainable Design
Produced with approximately 31 per cent recycled materials.

Ongoing research conducted by ASICS shows that 54 per cent of runners in the UK are more driven than ever to return to their physical peak.  However, in the UK 73 per cent said wearing a mask when running is not a comfortable experience because it is hard to breathe and irritates the skin. The ASICS RUNNERS FACE COVER is designed specifically to address the need for a running mask that offers comfort as well as performance and protection.

Yasuhito Hirota, President & Chief Operating Officer, ASICS, says: ‘There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.’

The new ASICS RUNNERS FACE COVER will be available to runners globally from mid-September at a retail price of £35 from: https://www.asics.com/gb/en-gb/

 

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